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Beijing Unveils 2008 Logo

" Young, dynamic — bringing together history andcultural heritage, as well as the future of China ." This was how Jacques Rogge, president of theInternational Olympic Committee ( IOC) 1, describedthe Beijing Olympic logo, which was unveiled in a ceremony attended by 2, 008 invited guestsat the Temple of Heaven.

The emblem, officially entitled"Chinese Seal —Dancing Beijing", has a single Chinese characteron a traditional red Chinese seal. The words" Beijing 2008" are written with a Chinese brushbelow it. The figure in the logo resembles a runner or dancer and the Chinesecharacter"jing"which means" capital".

" The image carries the message that today's China is not only a nation with a long and glorioushistory, but also one full of modern dynamics," says Jin Shangyi, one of the members of theemblem selection panel."The running figure represents the spirit of Olympic ( faster, higher,stronger) by focusing2 on the dynamics of athletes," Jin adds. It also represents the ancientChinese art of seal-cutting which dates back 3, 700 years to the Yin Dynasty. Seals have beenused by individuals as well as by official documents.

The new logo was a joint3 effort that started with a design by the Beijing Armstrong VisualIdentity Corp. The designers chose the seal to personify the Chinese character and provide anew image of Beijing that combines traditional culture with sports. The traditional Chineseelements in the design remind viewers of the logo used in bidding for the 2008 Olympics.According to vice-president of the Beijing organizing Committee for the XXIX Olympiad (BOCOG), it is customary to design a logo for the Olympiad rather than continue to use the bidlogo. Intellectual property rights also play a role in this.

The work of selection a new design for the 29 th Olympiad started immediately after Beijing'svictory in the bidding on July 13, 2001 . Among the 1, 985 works submitted to BOCOG, 1, 763came from the mainland, Hong Kong and Taiwan. The others came from the US, Japan,Australia and elsewhere . But the decision on the dancing logo was unanimous4.

After the design was selected, experts were invited to discuss it with its creators. The finalversion was approved in February 2002. A month later, Rogge approved the design in a veryChinese way — he used his own Chinese seal.

練習(xí)題：

Questions:

1. What's the spirit of Olympics?

2. What's the feature of the new logo?

1. Faster, higher and stronger.

2. The new logo has a single Chinese character on atraditional red Chinese seal. The words" Beijing2008" are written below it. The figure in the logoresembles a runner or dancer and the Chinesecharacter“jing”which means"capital".

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